How Jungle Den grew bookings with MBM
A complete digital overhaul for Kildare's biggest indoor play centre, new website, zero-commission booking system and local SEO that turned browsers into bookings.
Real results for a real PALI member
Jungle Den partnered with Myk Baxter Marketing through PALI to take control of its digital presence and reduce reliance on expensive third-party booking fees.
Increase in online bookings
Commission per booking
More Google Business Profile calls
Of bookings now on mobile
The challenge
Jungle Den had built a strong reputation across Kildare as the go-to indoor play centre for families, parties and school tours. But its digital experience was not keeping pace with the business.
The existing website was hard to update, the booking flow sent families to a third-party platform that charged commission on every ticket, and the centre was not ranking as well as it could for high-intent searches like "soft play Naas" or "kids birthday party Kildare".
Through PALI, Jungle Den connected with Myk Baxter Marketing to fix all three problems in one joined-up project.
The solution
Custom mobile-first website
A fast, conversion-focused website built around how families actually book: clear party packages, instant availability, and one-minute checkout on any phone.
Zero-commission booking system
Jungle Den moved from a third-party ticket platform to MBM's custom booking engine. Every booking now arrives with full customer ownership and no per-ticket fees.
Local SEO & Google Business Profile
Technical SEO, location pages for Naas and Newbridge, review generation and structured data helped Jungle Den climb local search rankings for soft play in Kildare.
Photography, content & social ads
Fresh venue photography, party-focused content and targeted Meta campaigns turned casual browsers into confirmed party and play-session bookings.
"The new website and booking system changed how we operate. We're taking more direct bookings than ever, parents find us easier on Google, and we're no longer losing commission on every ticket."
, Jungle Den management team
What this means for other PALI members
Jungle Den's results are not unique to a big venue. The same approach, a fast website, owned booking data and local SEO, works for soft play centres, trampoline parks, adventure venues and party businesses of every size.
As a PALI member, you can start with a free digital audit from Myk Baxter Marketing. They'll review your current website, booking flow and search visibility, then recommend the quickest wins for your venue.
- Free website & visibility audit
- Custom website concept tailored to your venue
- Zero-commission booking system with unlimited bookings
- Preferential pricing, with 5% donated back to PALI for its members